Amazon Alexa is about to undergo a groundbreaking transformation as it steps into the world of generative artificial intelligence.

On Wednesday, Amazon.com Inc (AMZN.O) introduced a range of new and rejuvenated devices, while enhancing its Alexa voice assistant with generative artificial intelligence. This move aims to draw users to their product, which has struggled to generate profits, especially in the face of increasing competition from chatbots like Google's Bard.

The technology behind Amazon's voice assistant will run on its exclusive extensive language model (LLM), which is designed to be "custom-built and specifically optimized for voice interactions, and the things we know our customers love—getting real-time information, efficient smart home control, and maximizing their home entertainment," stated in the statement.

Since ChatGPT from OpenAI sparked a surge of interest in generative AI nearly a year ago, tech enthusiasts have been pondering the possibility of enhancing voice assistants. The idea of integrating Large Language Models (LLMs) with voice assistants appeared to be an ideal application. 

However, implementing this upgrade is more intricate than simply deploying new code or updating software, as voice assistants rely on less flexible AI methods.

While existing voice assistants rely on machine learning and natural language processing applied to a limited set of words and phrases, Language Model Systems (LLMs) have the capacity to generate fresh information and expand their knowledge, progressively becoming more intelligent. 

In essence, Alexa retains its name but undergoes a complete overhaul of its internal mechanisms.

The announcement spotlighted several fresh features of the upcoming Alexa, such as reduced response times, the inclusion of sensors within Amazon Echo devices to interpret non-verbal signals, and integration with third-party APIs like the Character AI app. 

In essence, the revamped Alexa will possess the ability to grasp context, retain information from prior interactions, and progressively tailor its responses to better suit your household with increased usage.

Although Amazon refrained from divulging a comprehensive timeline for the new Alexa, they did mention that a complimentary preview will be available to Alexa users in the United States in the near future.