LeBron James bids farewell to Upper Deck, welcomes Fanatics in partnership

LeBron James has officially joined forces with Fanatics Collectibles, the trading card division of the renowned online sports retailer.

This marks the end of his two-decade association with Upper Deck, a partnership that began in 2003.

According to DailyMail report, the NBA's all-time leading scorer kept the terms of the deal confidential, but the significance of this move is evident as James pioneers a new chapter with Fanatics.

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His initial connection with Upper Deck launched him into the sports memorabilia scene, where he signed a million-dollar deal just before graduating high school and entering the NBA.

Fanatics Collectibles, known for signing top athletes across various sports, has now added LeBron James to its roster, along with promising talents like Victor Wembanyama and C.J. Stroud.

What sets this partnership apart is the release of a unique trading card featuring LeBron James and his son, Bronny. 

Scheduled for availability on January 19 in the 2023-24 Bowman University Chrome Basketball set, this card showcases a father-son duo on the basketball stage. 

LeBron will be portrayed in his high school uniform from St. Vincent-St. Mary's in Akron, Ohio, while Bronny will don the colors of the USC Trojans, his current college team.

The 100-player set includes other basketball luminaries like Caitlin Clark and Paige Bueckers, adding to the exclusivity of this release. 

With LeBron James in his 21st NBA season and Bronny making waves in his college basketball debut, this Fanatics partnership solidifies their impact both on and off the court.