Home / Entertainment
BTS member V becomes Cartier's global face, jewelry collection sells out
BTS' V aka Kim Taehyung became Cartier's brand ambassador and led to a surge in online traffic, crashing the brand's website
BTS member Kim Taehyung, widely known as V, is leaving an indelible mark in the fashion world as Cartier's latest global brand ambassador.
The announcement of his collaboration with the luxury jewelry brand has sparked a frenzy among fans, demonstrating his unparalleled influence as a global fashion icon.
On July 19, Taehyung was unveiled as the face of Cartier's prestigious Panthère de Cartier campaign.
Hailed by Cartier as 'one of the most talented individuals of our time,' the South Korean superstar perfectly embodies the allure and elegance synonymous with the panther, a symbol deeply connected to Cartier's jewelry creations.
Arnaud Carrez, Senior Vice President & Chief Marketing Officer of Cartier, explained that Taehyung's look, strength of character, creativity as a dancer and musician, and unique style made him the natural choice to represent the brand.
The announcement led to a remarkable surge in online traffic, temporarily crashing Cartier's website as fans rushed to purchase items from the Panthère de Cartier collection.
Notably, a necklace priced at 26,700 dollars sold out almost instantly on Cartier's global online retailers in countries like France and the UK.
