Selena Gomez brand Rare Beauty to 'donate' 100% sales on Mental Health Day

Selena Gomez has made an exciting and generous announcement ahead of World Mental Health day.

Taking to her Instagram account on Wednesday, the Calm Down singer shared  a video message, in which she revealed that her brand Rare Beauty with the help Sephora will donate  its 100% sales for 24hours on World Mental Health Day, October 10, 2023.

In the shared video, the Single Soon hit maker who has also marked three years to her make up brand, Rare Beauty, wore a off-white woolen sweater.

"This World Mental Health Day, October 10th, @sephora will be donating 100% of @rarebeauty sales to the Rare Impact Fund for 24 hours!," begin the Only Murders in the Building actress in the caption of her video.

She further continued, "I started The Rare Impact Fund as part of our commitment to providing mental health resources and support to young people around the world. Since 2020, the Rare Impact Fund has expanded globally and provided resources to 25 grantees."

The Ice Cream singer concluded her message with a plea, saying, "Please join me on October 10th by shopping Rare Beauty at Sephora, online or in-store. Together, we can #MakeARarelmpact."

This announcement comes a day after her interview with Fast Company, in which the former Disney star opened up about the significance of mental health and struggles she faced.

"When I was younger, I thought I could save the world. It breaks my heart to hear a girl come up to me and say, ‘I was so close to taking my life, but when I watched your documentary, I couldn’t imagine doing that anymore," said  the Heart Wants What It Wants singer.

She added, "that’s the coolest gift, but yeah, look at me… It’s crazy to have that responsibility."