Temu, Shein, and Amazon to face ‘tough’ EU laws
European Union targets online retailers to tackle unsafe, prohibited products
The European Union is in talks to transform e-commerce platforms such as Temu, Shein and Amazon Marketplace, legally responsible for unsafe or prohibited products sold online.
According to Financial Times, the custom reforms will be bound to provide data, prior to the good’s delivery in the EU.
This will allow the concerned authorities to control and examine packages, as per the drafted proposal seen by FT.
The report further revealed current status, asserting that if someone procures goods online in the EU is treated as the importer for customs purposes.
However, the new rules and regulations will hold the platforms responsible, the Newspaper reported.
Online retailers would have to collect the relevant duty and VAT and ensure the goods comply with other EU requirements, the report said.
Customs data from the 27 national authorities will be pooled and a new central EU customs authority (EUCA) set up, according to the FT.
The publication stated, "The EUCA would be able to screen the goods based on this information and to identify potential risks, even prior to the loading of the goods for transport or their physical arrival in the EU."
On the other hand, Amazon, Shein, and the EU were reached out, but did not immediately respond to a Reuters request for comment outside business hours. Temu could not be immediately reached.
