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ITV boss admits to using AI for ‘Love Island’ casting
The broadcaster receives roughly 100,000 applications per season for Love Island, which has been a ratings juggernaut since its 2015 debut
ITV is tapping into artificial intelligence to streamline its production processes including casting for its hit reality series Love Island.
Speaking at a press briefing tied to ITV’s half-year results, chief executive Dame Carolyn McCall confirmed that AI technology has been used to support the casting of the popular dating show. However, she emphasized that the tech does not replace human decision-making.
“We will use AI in any way we can to make what we do more efficient,” McCall said. “A great example of that for me from ITV Studios is a smart editing assistant that’s about speed and quality. They used it for Love Island and casting this year.”
According to McCall, the productivity boost from AI has allowed the production team to shift focus to other areas.
The broadcaster receives roughly 100,000 applications per season for Love Island, which has been a ratings juggernaut since its 2015 debut.
“It simply assists with the editing of audition tapes during the casting period,” the spokesperson clarified, saying it helps sort through the volume of audition footage.
“When we narrow it down to hundreds of prospective Islanders, the software helps us condense hundreds of hours of footage into highlight reels for the commissioning team,” they further said.
The spokesperson added that all applicants still go through face-to-face auditions, and final casting decisions are made by humans.
The update came as ITV reported its latest earnings on Thursday. The company said it would cut an additional £15 million in costs amid a drop in half-year profits.
