Sydney Sweeney faces immense backlash over American Eagle’s ad campaign

Sydney Sweeney slammed over new ad campaign of the American Eagle on social media.

On Thursday, July 24, the Anyone But You actress turned to her Instagram account to announce her partnership with the brand for an ad campaign.

Sydney shared a video of herself as she was seen wearing a white tank top paired with denim jeans while checking the engine of a car.

“I Have great jeans…now you can too @americaneagle #AEPartner #AEJeans”, the Immaculate star captioned the post.

The ad's wording featuring the Emmy-nominated actress drew criticism from some users who perceived the message problematic.

The phrase "great genes" has meanings of celebrating whiteness, thinness, and beauty, which as noted in a Salon report, made the campaign's slogan choice seem insensitive and sparked criticism.

Just days after the video posted on the actress' Instagram fans flocked to the comment section to express their negative reaction over the ad.

One fan wrote, “Promoting eugenics in the big 2025”

“Boycotting American Eagle immediately, this made it so easy”, another noted.

A third added, “Is this a dog whistle for eugenics? Kinda seems like it.”

“This ad is disgusting. Both you and American eagle and aerie as well should be ashamed”, another user commented.

The American Eagle also posted a series of posts featuring Sydney Sweeney in their latest brand campaign.