Elon Musk claims AI will take over media content creation by 2026

Elon Musk has once again ignited debate after claiming that AI will control most media content creation within just two years.

Speaking during a long-form interview with entrepreneur Nikhil Kamath, the tech billionaire predicted that over 90% of new digital content would soon be generated by advanced systems like xAI’s upcoming Grok-3 model.

According to Musk, the technology could produce full-length films from a simple text prompt, posing a direct challenge to Hollywood studios.

He also highlighted real-time video generation and gaming as sectors where artificial intelligence (AI) could become most transformative, though he acknowledged current models still struggle with long-form narrative consistency.

While Musk praised the rapid progress of AI tools, industry experts were far less enthusiastic. 

Directors’ groups warned such a shift could endanger hundreds of thousands of creative jobs, while major streaming platforms insisted they will not accept fully AI-made content without meaningful human oversight.

Lastly, Musk suggested that as AI floods the digital world, real human-led live experiences will rise sharply in value, a trend he believes could reshape both entertainment and the economy.