Bentley announces Priyanka Chopra Jonas as new global brand ambassador

British luxury automobile manufacturer Bentley has officially announced international star Priyanka Chopra Jonas as its new global brand ambassador.

The prestigious partnership, revealed on Wednesday, marks a significant collaboration between the actor-producer and the historic car maker.

In a statement shared via Instagram, Bentley expressed immense pride in the appointment, describing the entrepreneur as "the embodiment of the Bentley spirit and mindset."

The announcement precedes a major marketing campaign set to debut this weekend, with an extended brand film scheduled for release in the coming weeks.

In the accompanying black-and-white promotional imagery, the 43-year-old actor showcased her signature "impeccable fashion sense," opting for a structured, double-breasted trench coat.

The tailored piece, featuring a cinched tie-up belt and wide lapels, was styled as a standalone statement, evoking a blend of old-Hollywood glamour and modern power dressing.

Maintaining a clean and luxe aesthetic, Chopra Jonas paired the outfit with soft, side-parted waves and radiant, minimal makeup, foregoing heavy accessories to ensure the focus remained on the sophisticated silhouette.

The partnership comes during a prolific period for the actor, who recently starred in the February 2026 release The Bluff.

Beyond her new commercial ventures, she is currently preparing for several high-profile cinematic projects, including the second season of the global spy thriller Citadel and the action film Heads of State.

Furthermore, she is slated to headline SS Rajamouli’s highly anticipated Indian feature Varanasi in 2027, alongside her long-awaited return to Bollywood in the road-trip film Jee Le Zaraa.