Alex Madison opens up about keeping daughter off social media
The content creator believes parents have a responsibility to protect their children's identities
Influencer Alex Madison is opening up about her decision to keep her daughter away from social media, saying parents have a responsibility to protect their children's privacy online.
Madison and her husband, fellow content creator Jon Bouffard, welcomed daughter Lucy Grey in September 2025.
While becoming parents naturally influenced their online content, the couple decided early on that they would not share their child's identity with the public.
Instead, they found a humorous alternative by having Bouffard play the role of their "baby" in comedy sketches, complete with oversized pink bows, allowing them to create parenting content without putting their daughter in the spotlight.
"We knew that we wanted to not share our daughter online," Madison told People. "We wanted to protect her privacy."
The social media star said the creative approach has allowed them to remain authentic while respecting the boundaries they set for their family.
Madison believes more family influencers are beginning to rethink how much of their children's lives should be shared online, adding that becoming a mother completely changed her perspective on digital privacy.
"Now, being a parent, I'm like, it is your number one job to protect your children... they don't have a voice," she said.
She also argued that, while the internet offers many positive opportunities, parents should be mindful of its risks.
"I think it is irresponsible to be sharing these intimate details of your child on the internet," Madison added.
Despite keeping Lucy out of public view, Madison stressed that parenthood has brought immense happiness to her and Bouffard.
She described watching her husband embrace fatherhood as one of the most rewarding parts of this new chapter.
The influencer also believes creators can honestly share the highs and lows of parenting without making their children the focus of online content.
For Madison, authenticity and privacy can coexist, and she hopes more parents feel empowered to protect their children's identities while still sharing their own parenting journeys.