Zac Efron has teamed up with Kodiak Cakes to announce the launch of its “Keep It Wild” campaign, partnering with the conservation land trust Vital Ground Foundation.

During a conversation with Forbes last year, Zack revealed, “Kodiak Cakes is an incredible company that offers comfort food made with good ingredients.”

He further said, “The fact that they’ve made a lot of efforts in wellness, wildlife conservation, and sustainability connects with me. It feels like food with a purpose.”

The Greatest Showman    actor was brought into the Kodiak Cakes company as chief brand officer in June 2022. Being a “fitness” freak, Zack shared with the magazine, “I’m constantly on the go — that's the truth.”

“I’m lucky that a huge portion of my job is just taking care of myself, so I spend a lot of time prioritizing my adventures in the wild and also fitness.”

“If I'm not in front of the camera, or if I'm not on set, I’m usually traveling and finding solace in nature. That's where Kodiak fits well,” the High School Musical famed actor continued

The Kodiak Chief Marketing Officer Cory Bayers released a statement on the website, “Kodiak's mission to feed epic days and wilder lives by inspiring people to get outside and enjoy nature is the epitome of the Keep It Wild campaign.”

“Bringing together Zac Efron, Brooke Bartleson and incredible brands that align with our values in such a great way, allows us to give back to organizations like the Vital Ground Foundation,” the statement further read.

Furthermore, the healthy food brand also joined hands with a wildlife photographer Brooke Bartleson to make limited edition “Keep It Wild” products exclusively for sale online.

Zac Efron will be next seen in Kevin Von Erich biopic, The Iron Claw, which is set to release in theatres on December 22, 2023.