TikTok’s in-app shopping feature is finally beginning to roll out in the US market. The company began testing its TikTok Shop feature recently, which allows users to purchase items directly inside the video-sharing app.
E-commerce has long been a focus for TikTok, but it’s had a slower start in the US than in other regions like Asia. The company had previously experimented with a Shopify shopping tab and is gearing up to bring live shopping features to the US after a reportedly slow start earlier this year.
TikTok spokesperson confirmed that the new feature is being tested in the US but didn’t provide additional details. TikTok is inviting US businesses to the new shopping program, with access extending to international sellers eventually.
TikTok has also been eyeing live shopping in the US, partnering with companies to bring the feature to users for the holiday season. What’s more, the platform has been recruiting for jobs related to US-based fulfillment centres that would provide warehousing and returns for customers.
“With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users," one of the company's job listings reads.