David Gandy raises alarm over AI’s impact on fashion industry

David Gandy has voiced concern over the future of the modelling industry, warning that rapid advancements in artificial intelligence could render traditional modelling obsolete.

Speaking on Man Made, the podcast hosted by Pete Wicks, the 42-year-old model said he believes the industry may not exist in its current form by the time his daughters reach adulthood.

Gandy argued that AI-generated imagery is becoming an increasingly attractive alternative for brands due to its cost efficiency. 

“By the time my kids could be into modelling at 18, I don’t think it’s the industry that’s going to exist,” he said, adding that digital models could replace human talent unless stricter regulations are introduced.

According to Gandy, the shift is being driven largely by economics and marketing priorities. He suggested that companies looking to cut costs may increasingly turn to AI, which can generate campaigns without the expenses associated with hiring real models.

Beyond industry concerns, Gandy also opened up about his personal experiences with mental health. The model revealed he has faced “dark periods” in his life despite outward success, emphasizing the importance of discussing men’s mental health more openly.

He explained that struggles can affect anyone, regardless of status or financial success, and said speaking out was important to encourage others to acknowledge their own challenges.

Gandy also raised concerns about what he described as “male menopause,” pointing to a lack of research around testosterone levels and their impact on mental and physical health. 

He noted that while low testosterone is recognized, there is still uncertainty about what constitutes a safe or healthy level.

The model warned that improper use of testosterone treatments could lead to further complications, including depression, particularly if the body becomes dependent on external sources.

His comments highlight growing conversations not only around the impact of AI on creative industries, but also the need for greater awareness and research into men’s health issues.